Notes from the build

Building Flockd in public.

Research, lessons, and findings as I figure out how AI shopping actually works for Shopify stores. Honest, including the parts I get wrong.

Research May 2026 · 6 min read

The 3 product categories that will win agentic shopping (and the ones that won't)

Beauty converts at 5.36% from AI traffic. Supplements at 4.68%. Outdoor brands rank with the leaders. The data on which Shopify categories will benefit most from AI shopping, and which won't.

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Research May 2026 · 10 min read

What I learned reading every Shopify Agentic Storefronts doc

Notes from week one of building Flockd. Five things that surprised me, four things I'm still figuring out, and five things every Shopify owner can check this weekend.

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More posts coming weekly. Install Flockd on Shopify to start seeing your AI visibility today.